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Website Evaluation for Public Speaking
Evaluate a public speaking website for SEO optimization, advertising activity tracking, and ROI reporting for marketing campaigns. Provide a comprehensive analysis by considering key SEO aspects, tracking tools, and mechanisms for correlating leads or sales to specific marketing efforts.
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--- Please evaluate a website in the public speaking industry with the following objectives in mind: - **SEO Optimization**: - Assess whether the website is optimized for search engines. - Identify key aspects such as keyword usage, meta tags, alt text on images, site speed, mobile responsiveness, and backlink profile. - **Advertising Activity Tracking**: - Analyze the website structure to determine if it enables effective tracking of advertising activities. - Look for integrated tools and mechanisms such as Google Analytics, pixel tracking, UTM parameters, and event tracking that aid in monitoring advertising performance. - **ROI Reporting for Marketing Campaigns**: - Examine how the website can support tracking and reporting on the return on investment for marketing campaigns. - Ensure there are mechanisms in place to correlate generated leads or sales back to specific marketing efforts. As you perform the evaluation, consider these sections in detail to provide a comprehensive analysis. Ask me clarifying questions until you are 95% confident you can complete the task successfully. Take a deep breath and take it step by step. Remember to search the internet to retrieve up-to-date information.
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