AI Prompts for Social Media Managers

Write a LinkedIn post on this topic:

Topic: [your topic or idea]
My role/industry: [your professional context]
Target audience: [who should engage with this]
Post goal: [thought leadership/engagement/lead generation/personal brand]
Tone: [professional/conversational/bold/vulnerable]

Structure (follow this exactly):
1. HOOK (first line — this shows in the preview before "...see more"):
   - Must stop the scroll
   - Use one of: bold claim, surprising stat, contrarian take, or relatable problem
   - Under 150 characters

2. SPACE (blank line after hook — critical for LinkedIn formatting)

3. STORY/CONTEXT (3-5 short paragraphs):
   - Share a specific experience, observation, or data point
   - Use short sentences and line breaks (LinkedIn is mobile-first)
   - Include one concrete example or number
   - Build toward an insight

4. INSIGHT/LESSON (the main takeaway):
   - One clear, quotable statement
   - Bold it or set it apart

5. CTA (engagement driver):
   - Ask a specific question that's easy to answer
   - Or invite them to share their experience
   - Or offer to share a resource in comments

No hashtags in the main post. Add 3-5 relevant hashtags as a comment.
Length: 150-200 words (optimal for LinkedIn engagement).

Write a Twitter/X thread on this topic:

Topic: [your topic]
Key insight or argument: [the main point you're making]
Target audience: [who should retweet this]
Thread length: [8-12 tweets]

Structure:
Tweet 1 (THE HOOK):
- Bold claim or surprising fact that demands attention
- End with "A thread:" or "Here's what I learned:"
- Under 280 characters

Tweets 2-[N-2] (THE CONTENT):
- One idea per tweet
- Each tweet should stand alone (someone might see it quoted)
- Use numbered format: "1/" "2/" etc.
- Mix formats: stat, story, framework, example, visual description
- Short paragraphs (1-2 sentences per block)

Tweet [N-1] (THE SUMMARY):
- Recap the key takeaways in 3-4 bullet points
- "TL;DR:" format works well

Tweet [N] (THE CTA):
- Ask for the retweet: "If this was useful, retweet tweet 1 so others can find it"
- Follow CTA: "I write about [topic] regularly. Follow for more."
- Or: reply CTA asking a question

Rules:
- Every tweet under 280 characters
- No filler tweets — every tweet must add value
- Include 1-2 data points or specific numbers
- Make tweet 1 strong enough to go viral on its own

Write an Instagram caption for this post:

Post type: [photo/carousel/reel/story]
Visual description: [what the image or video shows]
Topic: [the message or lesson]
Account type: [personal brand/business/creator/agency]
Target audience: [who follows you]
Goal: [engagement/saves/shares/profile visits/link clicks]

Caption structure:
1. HOOK (first line — shows before "...more"):
   - Emoji + bold statement or question
   - Must create curiosity to tap "more"

2. BODY (2-4 short paragraphs):
   - Tell a micro-story or share the insight
   - Use line breaks between paragraphs (Instagram collapses long text)
   - Include 1-2 emojis naturally, not excessively

3. CTA (engagement driver):
   - Specific question: "Drop a [emoji] if you agree"
   - Save prompt: "Save this for your next [situation]"
   - Share prompt: "Tag someone who needs to hear this"
   - Comment prompt: Ask an either/or question (easier to answer)

4. HASHTAGS (in first comment, not caption):
   - 5 large hashtags (500K+ posts)
   - 5 medium hashtags (50K-500K posts)
   - 5 niche hashtags (10K-50K posts)
   - All relevant to your content and audience

Length: 150-250 words (long-form captions outperform short ones for engagement).

Create a 7-day social media content calendar:

Brand/business: [name and what you do]
Platforms: [list all active platforms]
Content pillars:
1. [pillar 1 — e.g., educational content]
2. [pillar 2 — e.g., behind the scenes]
3. [pillar 3 — e.g., social proof/testimonials]
4. [pillar 4 — e.g., promotional]
Industry: [your industry]
Upcoming events/launches: [anything timely this week]

For each day, provide:
- Platform(s)
- Content pillar
- Post format (static image, carousel, reel, story, text post, thread)
- Topic and angle (one sentence)
- Caption draft (full caption, not just a summary)
- Best time to post
- Engagement note (what to reply to comments with, or engagement activity to do)

Distribution rules:
- No more than 1 promotional post per week
- Alternate between pillars (no two days of the same pillar)
- Mix formats (don't do 5 static images in a row)
- Include at least 2 engagement-first posts (polls, questions, hot takes)
- Friday or weekend = lighter, more personal content

Create a carousel post for [Instagram/LinkedIn]:

Topic: [the lesson, framework, or tips to share]
Number of slides: [8-10]
Audience: [who this is for]
Brand colors: [for design direction]
Style: [minimal/bold/professional/playful]

For each slide, provide:
Slide 1 (COVER — the hook):
- Headline (under 8 words, large text)
- Subheadline (one sentence)
- Design: clean, bold, scroll-stopping

Slides 2-[N-1] (CONTENT):
- One idea per slide
- Headline (3-5 words)
- Supporting text (1-2 short sentences max)
- Visual suggestion (icon, graphic, or layout note)

Last slide (CTA):
- Summary of key point
- "Save this for later"
- "Follow @[handle] for more [topic]"
- "Share with someone who needs this"

Caption to accompany the carousel:
- Hook that complements (doesn't repeat) slide 1
- Brief context on why you're sharing this
- Engagement question

Design notes:
- Keep text large and readable on mobile
- Maximum 30 words per slide
- Consistent layout across slides
- Leave space for the swipe indicator

Generate response templates for common social media interactions:

Brand: [your brand name]
Brand voice: [how your brand sounds in conversation]
Industry: [your industry]
Common topics: [what people ask/comment about]

Create templates for these 10 scenarios:

1. Positive product comment: "Love this!" / "Just ordered!"
2. Product question: "Does this come in [size/color]?" / "How does this work?"
3. Price objection: "Too expensive" / "Why so much?"
4. Competitor comparison: "Is this better than [competitor]?"
5. Negative feedback: "Disappointed with my order" / "Not what I expected"
6. Shipping inquiry: "When will my order arrive?"
7. User-generated content: Someone posts about your product
8. Collaboration request: "Can we work together?" / "Do you do sponsorships?"
9. Off-topic comment: Unrelated or spam-adjacent
10. Viral/high-visibility moment: Your post goes viral and you're getting hundreds of comments

For each scenario:
- 2-3 response variations (rotate to avoid sounding robotic)
- Tone guidance (when to be playful vs. professional)
- Escalation note (when to move to DM or email)

All responses should feel human, not templated.

Write a Reel/TikTok script:

Topic: [your topic or message]
Format: [talking head/voiceover/text on screen/trending audio/tutorial]
Length: [15/30/60 seconds]
Platform: [Instagram Reels/TikTok/both]
Audience: [who's watching]
Goal: [go viral/educate/sell/entertain]

Script structure:

HOOK (0-3 seconds):
- Text on screen AND spoken hook
- Must create instant curiosity or pattern interrupt
- "POV:", "Wait for it", or "This changed everything" hooks work but be original

BODY (3-[length-5] seconds):
- Scene-by-scene breakdown:
  - [Time stamp] — Visual description + spoken/text overlay
  - [Time stamp] — Visual description + spoken/text overlay
  - Continue for each scene
- One idea per scene, fast cuts
- If tutorial: show the transformation or result first, then explain

CTA (last 3-5 seconds):
- "Follow for more [topic]"
- "Save this for later"
- Or: Leave on a cliffhanger ("Part 2?")

Caption: Short hook + relevant hashtags (5-8)
Audio suggestion: [trending sound or original audio recommendation]

Note: Describe B-roll or visual transitions for each scene.

Create a social media brand voice guide:

Brand: [name]
Industry: [your industry]
Target audience: [who you're speaking to]
Brand personality in 3 words: [e.g., bold, helpful, witty]
Brands we admire (voice-wise): [2-3 brands whose tone you like]
Brands we DON'T want to sound like: [2-3 brands to avoid sounding like]

Generate:
1. Voice pillars (3-4 characteristics):
   - Each pillar: name, description, and a "we are / we are not" comparison
   - Example: "Confident but not arrogant — we share strong opinions backed by experience, not ego"

2. Tone spectrum by platform:
   - LinkedIn: [more formal end of our voice]
   - Twitter/X: [more casual/witty end]
   - Instagram: [visual/aspirational end]
   - TikTok: [most casual/authentic end]

3. Vocabulary guide:
   - 10 words/phrases we always use
   - 10 words/phrases we never use
   - Emoji usage rules

4. Example posts (same message, 4 platform versions):
   - Write one announcement in our voice for each platform

5. Response tone guide:
   - How we reply to compliments
   - How we reply to complaints
   - How we reply to trolls

This guide should fit on 2 pages and be usable by any team member or freelancer.

Write paid social ad copy for this campaign:

Product/service: [what you're promoting]
Target audience: [demographics, interests, pain points]
Campaign objective: [awareness/traffic/conversions/lead gen]
Offer: [discount, free trial, lead magnet, etc.]
Landing page: [briefly describe where the ad leads]
Platform: [Facebook/Instagram/LinkedIn/all three]
Budget context: [testing multiple variants or single best performer]

Create 3 ad variations for each platform:

VARIATION A — Benefit-led:
- Primary text (Facebook: 125 chars above image; LinkedIn: 150 chars)
- Headline (40 chars)
- Description (25 chars)
- CTA button: [Shop Now/Learn More/Sign Up/Get Started]

VARIATION B — Social proof-led:
- Lead with a result, testimonial snippet, or user count
- Same format as above

VARIATION C — Pain point-led:
- Lead with the problem your audience faces
- Same format as above

For each variation:
- Mark the target emotion (curiosity/FOMO/relief/aspiration)
- Suggest an image/video concept (describe, not just "product photo")
- Note which audience segment this works best for

Include character counts to verify compliance.

Create content responding to a trending topic or current event:

Trending topic: [what's happening]
Why it's relevant to my audience: [the connection]
My brand/niche: [your space]
Platforms to post on: [list platforms]
Time sensitivity: [need to post within hours/can wait a day]
Risk tolerance: [safe take only/willing to be bold/going for controversial]

Generate:
1. Angle analysis: 3 different ways to connect this trend to your brand
   - For each: the angle, the risk level, and the potential upside

2. Quick-turn post (for immediate posting):
   - Platform-specific caption for [primary platform]
   - Under 100 words
   - References the trend without being try-hard
   - Connects naturally to your expertise or product

3. Deeper take (for next-day posting):
   - Longer-form post (LinkedIn or blog format)
   - Your unique perspective or data-backed analysis
   - 200-300 words

4. Engagement plan:
   - 3 comments to leave on viral posts about this topic
   - 2 quote-tweet/repost ideas with your commentary
   - 1 poll or question to ride the conversation

Rules: Don't force the connection. If it's a stretch, the audience will notice. Be timely, not trendy.

Create a social media performance report from these metrics:

Reporting period: [month/quarter]
Platforms: [list platforms]

Metrics (fill in what you have):
- Followers: [current] (change: [+/- number])
- Reach/impressions: [total]
- Engagement rate: [%]
- Top performing posts: [describe top 3]
- Worst performing posts: [describe bottom 3]
- Website clicks from social: [number]
- Leads/conversions from social: [number]
- Best performing platform: [which and why]

Audience for this report: [CMO/client/team/stakeholders]

Generate:
1. Executive summary (3-4 sentences: what happened and what it means)
2. Platform-by-platform breakdown:
   - Key metrics with month-over-month trend
   - Top content and why it worked
   - What underperformed and why
3. Insights and patterns:
   - What content themes resonated
   - Best posting times based on engagement
   - Audience growth quality (engagement rate trend)
4. Recommendations for next month:
   - 3 specific, actionable changes to make
   - Content themes to double down on
   - Experiments to run
5. Goals for next period (based on trajectory)

Keep it to 1 page. Data-driven, not fluffy. Every insight should have a recommended action.

Create an influencer collaboration brief:

Brand: [your brand]
Product to promote: [specific product or service]
Campaign name: [if applicable]
Budget range: [per influencer]
Influencer tier: [nano 1-10K/micro 10-50K/mid 50-500K/macro 500K+]
Platform: [Instagram/TikTok/YouTube/multi-platform]
Content type: [sponsored post/story/reel/unboxing/review/tutorial]
Timeline: [content due date and posting window]

Generate a professional brief with:

1. Campaign overview (2-3 sentences: what we're promoting and why)
2. Key messages (3 must-include talking points)
3. Creative direction:
   - Mood/aesthetic guidelines
   - Do's (specific examples of content we love)
   - Don'ts (things to avoid)
4. Deliverables:
   - Number and type of posts
   - Platform(s)
   - Caption requirements (hashtags, tags, disclosures)
   - Content approval process and timeline
5. FTC compliance:
   - Required disclosures (#ad, #sponsored, paid partnership label)
   - Placement requirements
6. Talking points (what to say about the product):
   - 3-4 natural talking points that don't sound scripted
   - 1-2 personal connection prompts ("share how you use this in your daily routine")
7. Success metrics (what we'll measure)

Tone of brief: Collaborative, not controlling. Give creative freedom within guardrails.