AI Prompts for Email Marketing

Generate 15 email subject lines for this campaign:

Campaign type: [promotion/announcement/newsletter/welcome/re-engagement]
Product/offer: [what you're promoting]
Target audience: [who's receiving this]
Key benefit: [the main value proposition]
Urgency element: [deadline, limited quantity, or none]
Brand voice: [professional/casual/witty/bold]

Create 15 subject lines using these formulas (one each):
1. Curiosity gap: Hint at something without revealing it
2. Number + benefit: "[Number] ways to [desired outcome]"
3. Question: Ask something relevant to their situation
4. Personalization: Use [First Name] or reference their behavior
5. Urgency: Time-sensitive language without being spammy
6. Social proof: Reference what others are doing
7. Pain point: Call out a specific frustration
8. How-to: Promise a clear solution
9. Contrarian: Challenge a common belief
10. Story tease: Hint at a narrative inside
11. Emoji-enhanced: Strategic emoji use (just one)
12. Short & punchy: Under 30 characters
13. Preview text combo: Subject + preview text that work together
14. Re-send variation: For non-openers, reframed angle
15. Bold/provocative: Attention-grabbing without clickbait

Mark your top 3 recommendations and explain why they'll likely outperform.

Create a 5-email welcome sequence for new subscribers:

Business: [your business/product]
What they signed up for: [lead magnet/newsletter/free trial/purchase]
Primary goal of sequence: [nurture to purchase/onboard to product/build relationship]
Brand voice: [how your brand sounds]
Key product/offer: [what you ultimately want them to buy or do]

For each email, provide:
Email 1 (Send immediately):
- Subject line (3 options)
- Purpose: Deliver what they signed up for, set expectations
- Body: Welcome, deliver value, tell them what's coming next

Email 2 (Day 2):
- Subject line (3 options)
- Purpose: Share your story/mission, build connection
- Body: Why you do what you do, what makes you different

Email 3 (Day 4):
- Subject line (3 options)
- Purpose: Provide unexpected value, build trust
- Body: Share your best tip, resource, or case study

Email 4 (Day 6):
- Subject line (3 options)
- Purpose: Social proof, address objections
- Body: Customer story or testimonial + FAQ-style objection handling

Email 5 (Day 8):
- Subject line (3 options)
- Purpose: Soft sell, clear CTA
- Body: Bridge from the value you've provided to your offer

Each email should be 150-250 words. Include a P.S. line for each.

Write a promotional email for this campaign:

Product/offer: [what you're selling]
Price/discount: [pricing details or offer]
Target segment: [who's getting this email]
Main benefit: [the #1 reason to buy]
Secondary benefits: [2-3 supporting benefits]
Social proof: [testimonial, number of customers, rating]
Urgency: [deadline, limited stock, or none]
CTA: [what you want them to click]

Structure the email as:
1. Subject line (3 options with different angles)
2. Preview text (complements subject line)
3. Opening hook (1-2 sentences — problem or desire)
4. Bridge (why this offer exists now)
5. Offer details (clear, scannable — bullet points or bold text)
6. Social proof (one compelling proof point)
7. Objection handler (address the #1 reason they'd hesitate)
8. CTA button text (3 options) + supporting text
9. P.S. line (urgency reinforcement or bonus)

Keep the email under 300 words.
Use short paragraphs (1-3 sentences max).
Every sentence should either build desire or reduce friction.

Create A/B test variants for this email:

Original email subject: [your subject line]
Original email body: [paste your email copy or describe it]
Metric to improve: [open rate/click rate/conversion rate/reply rate]
Audience: [who's receiving this]

Generate test variants for each element:

SUBJECT LINE TEST (if optimizing opens):
- Variant A: [original]
- Variant B: Different emotional trigger, same core message
- Hypothesis: Why B might outperform A

OPENING LINE TEST (if optimizing engagement):
- Variant A: [original opening]
- Variant B: Different hook style (story vs. stat vs. question)
- Hypothesis: Why B might outperform A

CTA TEST (if optimizing clicks):
- Variant A: [original CTA]
- Variant B: Different value proposition or urgency angle
- Variant C: Different button text and placement
- Hypothesis for each

FULL REWRITE TEST (if optimizing conversions):
- Variant A: [original structure]
- Variant B: Completely different framework (problem-agitate-solve vs. social proof-led vs. story-driven)
- Key differences and why

Include recommended sample size and test duration for each.

Create a 4-email win-back sequence for inactive subscribers:

Business: [your business]
Definition of inactive: [no opens in X days / no purchases in X days]
Segment size: [approximate number of inactive subscribers]
Best content/offer to re-engage: [what might bring them back]
Sunset policy: [what happens if they don't re-engage]

Email 1 — "We miss you" (Day 1):
- Subject line (3 options — personal, not desperate)
- Acknowledge the gap without guilt-tripping
- Remind them why they signed up
- Offer one piece of genuinely valuable content
- 100-150 words

Email 2 — "Here's what you've missed" (Day 4):
- Subject line (3 options)
- Highlight 2-3 best pieces of content or updates since they were active
- Make it easy to re-engage (one clear link)
- 100-150 words

Email 3 — "Special offer" (Day 7):
- Subject line (3 options)
- Exclusive incentive for re-engagement (discount, free resource, early access)
- Clear deadline on the offer
- 100-150 words

Email 4 — "Last chance" (Day 10):
- Subject line (3 options)
- Honest: "We'll remove you from our list unless you want to stay"
- One-click button to stay subscribed
- No guilt — make it easy to leave cleanly
- 80-100 words

Write a newsletter email for my recurring send:

Newsletter name: [name]
Frequency: [weekly/biweekly/monthly]
This edition's main topic: [topic]
Audience: [who reads this and why]
Tone: [casual/professional/witty]

Structure:
1. Subject line (3 options using different hooks)
2. Preview text
3. Personal intro — 2-3 sentences on why this topic matters this week (first person, conversational)
4. Main story/insight — 200-300 words on the topic with a clear takeaway
5. Quick hits — 3-4 bullet points with brief commentary:
   - Industry news or trend
   - Tool or resource recommendation
   - Quote or data point
   - Something personal or fun
6. Reader CTA — A question to drive replies or a specific action
7. Sign-off with personality

Total length: 400-600 words.
Write like you're emailing one smart friend, not broadcasting to a list.

Create a 3-email cart abandonment sequence:

Product/store: [your store or product]
Average cart value: $[amount]
Common reasons for abandonment: [price concerns/shipping costs/comparison shopping/distraction]
Brand voice: [your tone]

Email 1 — Reminder (1 hour after abandonment):
- Subject line (3 options — helpful, not pushy)
- Brief: "You left something behind"
- Show the product(s) they left
- Link directly back to their cart
- No discount yet
- 80-100 words

Email 2 — Value reinforcement (24 hours):
- Subject line (3 options)
- Address the most common objection for your product
- Include a customer review or testimonial
- Add trust signals (guarantee, free returns, support availability)
- Still no discount
- 100-150 words

Email 3 — Incentive (48-72 hours):
- Subject line (3 options — urgency without desperation)
- Offer an incentive (discount, free shipping, bonus item)
- Set a clear deadline on the incentive
- Include scarcity if applicable (limited stock, price going up)
- Final CTA with urgency
- 100-150 words

Include recommended send times for each email.

Create a 4-email product launch series:

Product: [what you're launching]
Launch date: [date]
Target audience: [who this is for]
Price: [pricing details]
Key differentiator: [what makes this unique]
Pre-launch asset: [waitlist/early access/free sample]

Email 1 — Teaser (7 days before launch):
- Subject line (3 options — build curiosity)
- Hint at what's coming without revealing everything
- Share the problem this product solves
- CTA: Join waitlist / Get early access
- 150-200 words

Email 2 — Behind the scenes (3 days before):
- Subject line (3 options)
- Share the story of why you built this
- Reveal one key feature or benefit
- Build anticipation with a specific launch date/time
- 150-200 words

Email 3 — Launch day:
- Subject line (3 options — excitement + urgency)
- It's here — clear announcement
- Full feature/benefit breakdown
- Launch offer or early bird pricing
- Multiple CTAs throughout
- 200-300 words

Email 4 — Last chance (3 days after):
- Subject line (3 options — urgency)
- Social proof from early buyers
- Address remaining objections
- Deadline for launch pricing
- 150-200 words

Write segment-specific versions of this campaign email:

Campaign: [what you're promoting]
Offer: [the offer or message]

Create tailored versions for these 4 segments:

SEGMENT 1 — New subscribers (joined < 30 days):
- They need more context on who you are
- Focus on the benefit and building trust
- Include a brief "who we are" line

SEGMENT 2 — Active customers (purchased in last 90 days):
- They know and trust you
- Focus on loyalty and exclusivity
- Reference their past purchase behavior

SEGMENT 3 — High-value customers (top 20% by spend):
- They deserve VIP treatment
- Focus on premium positioning and early access
- Make them feel special, not marketed to

SEGMENT 4 — At-risk (no engagement in 60+ days):
- They might not remember you
- Focus on re-establishing relevance
- Lower commitment CTA (browse, not buy)

For each segment provide: subject line, opening line, core message angle, CTA, and tone notes.
Same offer, four different emotional approaches.

Write a single re-engagement email for inactive subscribers:

My business: [what you do]
Time since last engagement: [how long they've been inactive]
Best recent content/offer: [something valuable to share]
Sunset deadline: [when you'll remove them]

The email should:
1. Subject line (5 options — mix of curiosity, directness, and humor)
2. Opening: Acknowledge the silence without being guilt-trippy or desperate
3. Value bomb: Share one genuinely useful insight, tip, or resource — prove you're worth their inbox space
4. Honest ask: "Do you still want to hear from me?"
5. Two clear buttons:
   - "Yes, keep me subscribed" (link to preference center or confirmation)
   - "No thanks, unsubscribe" (clean unsubscribe link)
6. P.S.: One sentence about what's coming next if they stay

Tone: Confident, not needy. Like a friend checking in, not a brand begging for attention.
Length: Under 200 words.

Write a seasonal campaign email:

Season/holiday: [Black Friday/New Year/Summer/Back to School/Valentine's/etc.]
Product or offer: [what you're promoting]
Discount or special: [deal details]
Start and end dates: [campaign window]
Audience: [who's receiving this]
Brand voice: [your tone — festive? understated? urgent?]

Create:
1. Subject line (5 options — mix seasonal references with benefit-driven hooks)
2. Preview text for each subject line
3. Email body:
   - Seasonal opening that feels timely, not generic (avoid "Tis the season" cliches)
   - Clear offer statement with the deal front and center
   - Gift-giving angle (if applicable): "Perfect for [persona]"
   - Urgency with specific deadline
   - Product recommendations (3 items if applicable)
   - CTA button text (3 options)
4. Follow-up reminder email (send 24 hours before deadline):
   - Subject line (3 options — last chance angle)
   - Short body (100 words max) with countdown urgency

Keep the main email under 250 words. Be festive without being cheesy.

Write a post-purchase feedback request email:

Product/service: [what they bought]
Time since purchase: [how long ago]
Review platform: [Google/Trustpilot/G2/your website/email reply]
Incentive (if any): [discount on next purchase/entry into drawing/nothing]

Create:
1. Subject line (3 options — make it about them, not you)
2. Opening: Reference their purchase without being robotic ("Hey [Name], you picked up [product] a few weeks ago...")
3. The ask: One specific question to make it easy ("What's the one thing that surprised you most about [product]?")
4. Why it matters: Brief, honest note about how reviews help (other customers, your small team, product improvement)
5. CTA: Direct link to leave a review (make it one click)
6. Incentive mention (if applicable): Brief, not the main reason to review
7. Alternative: "Not loving it? Reply and tell me — I'll make it right."

Tone: Personal and grateful, not transactional.
Length: Under 150 words. Shorter is better for this one.